IDEO Skincare is a science-backed longevity skincare startup dedicated to helping individuals improve energy, recovery, and overall wellness through innovative health and skincare solutions. As the company continued to grow, there was an opportunity to strengthen its digital presence, create a more cohesive brand experience, and improve how users interacted with the brand across its website and marketing channels. As a Digital Marketing & UX Strategist, I collaborated closely with leadership to enhance the brand's visual identity and customer experience. My work included contributing to brand identity development, typography exploration, website layout optimization, and the creation of performance-driven digital advertising campaigns. Through a combination of strategic design decisions, user-focused thinking, and marketing optimization, the project helped increase sales by 5% while improving website engagement and advertising performance by 15%, supporting the company's continued growth in the competitive health and wellness industry.